Dr Martin Hiesboeck

What is the Benefit of Modern Data Warehousing?

[Guest Post by Ronald van Loon] Access to relevant customer and industry information is the primary competitive advantage businesses have over their direct and indirect competitors today. It is the smartest approach to remaining vigilant in a business environment where competition is at an all-time high. That is where data warehousing comes in. Data warehousesContinue reading “What is the Benefit of Modern Data Warehousing?”

Forget Fake News – Here Comes Fake Data

AI voice assistants will cause a flood of fake data Everyone and their grandma are now working on algorithms to fact-check news. But as manufacturers, marketers and especially as consumers, we are facing a much bigger enemy. It is called artificial intelligence. This is the present: you run out of milk and go to theContinue reading “Forget Fake News – Here Comes Fake Data”