Seldom has a food item conquered the world like #tacos. Most food makes it around the world due to the efforts of marketers, emigrants, multinationals, specific products, and more than often it is altered gravely. The meatballs in Azerbaijan are different from Swedish ones which taste differently than American meatballs or Chinese lion heads. SushiContinue reading “Tacos everywhere”
Our eating habits are all different. From country to country, region to region, city to city, but also person to person and from decade to decade it seems. Much of the advice and recipes given on the internet are unsuitable for a large portion of readers. Many ingredients are only available in certain places. YoungContinue reading “Changing Habits”
In the times of a pandemic I am daily discovering the simple pleasures of life. Many come from my garden. Ever since I studied in England, I’ve developed a taste for the simplest sandwiches 🥪 in the world. When returning to Austria 🇦🇹 I showed my mom and she was amazed. Although we grow redContinue reading “Simple Pleasures”
I am writing a book about food marketing. effects of colonialism on Asian languages and one on marketing in the food industry which allows me to do a lot of research not just into products but also recipes, traditions and the history of food.
You can find the results for now on Instagram. http://www.Instagram.com/worldfoodunique.
The illusion of brand value in hospitality In the old days, when travelling to foreign lands, with languages one did not speak and food one could not eat, transportation systems one could not navigate and people one could not trust, it was generally safer to stay at a hotel chain property. A name one knewContinue reading “How experience trumps brand”
This is a guest blog written by Richard Adam, Chief Executive OPTIMIST, NED Board Member, Strategist, Developer, High-End Experience Incubator and Digital Advocate. You can connect with him on LinkedIn here. Since I can remember, there exist these “The future of …..” type of thing conferences, publications and panel discussions. What is the future ofContinue reading “Silent Earthquakes in Hospitality”
No this is not an attention-grabbing headline. This is the result of what I have observed over the past 24 months. Social media is killing our social abilities, our social interaction, our human existence itself. Last week I dined at a fairly normal restaurant in the heart of Hong Kong, a city fighting at theContinue reading “Social Media is Killing Us”
How hotels change neighbourhoods and write history This article was written with Ed Ng and published on his blog earlier. Hong Kong Island smoulders in the tropical sun: A beautiful, vibrant place, rich and prosperous — the envy of the world, and the cosmopolitan heart of Asia. Central, the Peak, the Lan Kwai Fong andContinue reading “From Darkness to Light”
Influencer marketing is on the rise. People believe messages from experts in various fields from blockchain, IoT, to marketing and automation, especially if these experts are not directly affiliated with a particular brand. Follow the author on LinkedIn Influencer marketing is growing on all platforms, be it Twitter, LinkedIn, Medium, Reddit, Facebook, or even through individualContinue reading “The 7 Deadly Sins of Influencer Marketing”
You haven’t seen nothing yet. Forgive the double negative but that’s what a tourism consultant from Singapore told me the other day referring to the number of Chinese tourists the world can expect to welcome in the coming decades. Apparently, fewer than 1% of Chinese citizens are currently travelling, and some Western destinations are alreadyContinue reading “Sense and Sensibility: Bringing Asian Design Sensitivity To A Global Audience”
Instagram has forever changed visual marketing for designers and architect – so what does the future hold?
Drastic career changes can be very rewarding Through my 25-year long career, I have worked for tech companies, internet companies, startups, even diplomatic missions, trade offices, two marketing agencies and, for a few exciting months, as a university lecturer. In one way or another, all of these positions had to do with marketing: getting theContinue reading “My Journey Into Interior Design”
The Internet of Things or IoT is being hailed as the next big thing changing our world: our daily lives, the way we shop and consume information, and, finally, manufacturing. Increasingly however, issues with data security, privacy, and hacking of connected systems, are making it clear that the rollout of a globally interconnected Internet ofContinue reading “IoT, Cybersecurity and Manufacturing: War is Coming”
Despite advances in manufacturing that will move the bulk of product production away from mega-factories in developing countries back to Europe and America, logistics will always play a big role in a world of global trade. Read also: The True Meaning of Industry 4.0 for Manufacturers The industry employs millions of people worldwide, and even robotsContinue reading “How the Internet of Things will change the Supply Chain”
This article has been adapted from a two-part post by @claudiomkd which you can find here: Part1 and here: Part2 Reducing the sales cycle with laser-focused value propositions If one thing I learned about B2B markets during my career is that business-to-business models, although very monetarily rewarding, can pose two huge challenges for sales & marketingContinue reading “How to Design Value Propositions in B2B Marketing”
For many companies, coming up with a marketing plan is mainly about evaluating past results, tweaking them, and perhaps get inspiration from competitors, i.e. doing exactly what others do and thus ending up with mediocre results at best. Likewise, many marketing plans revolve purely around deciding on an agency or ad frequency and then waitContinue reading “How to Make Better Marketing Decisions”
Email may be dying a slow death as a communication tool (at least in Asia) but it is still a great marketing tool for brands. Eight out of ten people who sign up for brand emails make a purchase based on the email content, according to the influential podcast Marketing over Coffee. That’s some serious conversion.Continue reading “Why E-Mail Marketing Is Still A Thing”
One of the most misused corporate management inventions ever, KPIs are hurting businesses in many ways. They paralyze cooperation procedures and plant the seeds of mistrust. They are easy to manipulate and hardly ever represent the real interests of either party in a transaction. More importantly, they are often very arbitrary, hardly ever based onContinue reading “KPIs are for losers. Get rid of them!”
The world of websites seems to be split into two groups these days: those which understand what the mobile push means, and those who still use websites designed 15 years ago. With the latest changes in SEO and device adoption, the laggards will finally be weeded out. I am always surprised by how many companiesContinue reading “Web Design: Time to Weed Out The Laggards”
Every year has its buzzwords and neologisms. May I suggest that for 2018 we choose something that is both. My vote goes to “instagrammable”. The first time I heard it was from a food blogger friend, who told me that the “instagrammability” of food was one part of how she chose her venues. As inContinue reading “Word of the Year: Instagrammable”