Welcome to marketing one-on-one. It feels like I’m back running my marketing firm 15 years ago when we had a “head of #contentmarketing” giving the presentation “creating digital customer engagement”. What Coinbase did this week is a stroke of genius. Remember, Coinbase isn’t an independent exchange, Coinbase is a permanent link in the EthereumContinue reading “Coinbase’s Masterstroke”
Category Archives: content marketing
Meta’s Massive Miscalculation
Meta’s Massive Miscalculation I try not to disparage projects I disapprove of because let’s face it — who am I to tell you where to waste your money. Besides, I am, admittedly, frequently wrong on almost all predictions, in particular those about the future. My ascorbic criticism of incumbents and their ass-saving last minute foraysContinue reading “Meta’s Massive Miscalculation”
The Blockchain Futurist 