When the first apes appeared, we ignored them. When they procreated at the speed of mice, we called it a fad. When the bored early hominids became zombies, got stoned, and brought along their dogs and other friends, furry or not, hilarious or gruesome, or well, just bored, we said: that’s not going to last. Continue reading “In Defense of Apeism”
Category Archives: marketing
How the Internet of Things will change the Supply Chain
Despite advances in manufacturing that will move the bulk of product production away from mega-factories in developing countries back to Europe and America, logistics will always play a big role in a world of global trade. Read also: The True Meaning of Industry 4.0 for Manufacturers The industry employs millions of people worldwide, and even robotsContinue reading “How the Internet of Things will change the Supply Chain”
The Future of the Internet of Things
Imagine yourself in the future. You get up and your coffee is already made for you, perhaps even your entire breakfast. Smart kitchen utensils are preparing your scrambled eggs, and the smart fridge reorders soy milk as you take out the almost empty bottle. You are probably not reaching for your phone; instead, voice commandsContinue reading “The Future of the Internet of Things”
How to Become a Smarter Marketer
Most marketers, even those with academic credentials, are too busy implementing corporate marketing strategies and working with the products they need to sell. We write copy, we blog, we post, we distribute, and we learn how to use the latest marketing automation tools. We waste endless hours on pointless meetings with clients who want usContinue reading “How to Become a Smarter Marketer”