Coinbase’s Masterstroke

Welcome to marketing one-on-one. It feels like I’m back running my marketing firm 15 years ago when we had a “head of #contentmarketing” giving the presentation “creating digital customer engagement”.   What Coinbase did this week is a stroke of genius.  Remember, Coinbase isn’t an independent exchange, Coinbase is a permanent link in the EthereumContinue reading “Coinbase’s Masterstroke”

The Bank Strikes Back

Most people didn’t read the press release by the Bank of England last week carefully enough to be shocked by the admission that even though one wanted one’s digital pound and one wanted it by 2030 and trusted, wholeheartedly, that one’s educated loyal subjects were already used to fast digital payments via their portable telephones,Continue reading “The Bank Strikes Back”