Coinbase’s Masterstroke

Welcome to marketing one-on-one. It feels like I’m back running my marketing firm 15 years ago when we had a “head of #contentmarketing” giving the presentation “creating digital customer engagement”.   What Coinbase did this week is a stroke of genius.  Remember, Coinbase isn’t an independent exchange, Coinbase is a permanent link in the EthereumContinue reading “Coinbase’s Masterstroke”

An irreverent lock back at DAS:London 22

Two days of mingling with institutions and digital asset service providers at the beautiful Royal Lancaster Hotel in London. (Seriously, stunning 1970s architecture, balustrades, and chandeliers, you’d expect Roger More and Pussy Galore walking down the central staircase any time.)

Layer 4 is a Policeman!

Ethereum is now a government information system In October 2022, two separate news items flashed across the crypto ticker: one, that the CFTC was studying the feasibility of real-time monitoring all Ethereum transactions, and two, that the EU Commission was tendering a feasibility study for the very same. No further details were given. When aContinue reading “Layer 4 is a Policeman!”

My Main(net) Impressions

Mainnet 22 was my first conference post the Ethereum Merge. I came back from it with a mixed patchwork of emotions and ideas. The same patchwork Ethereum and DeFi overall is now. Three things stand out: Fore one, the absolute unwillingness of speakers to engage with other projects or viewpoints. Every panel was a shillContinue reading “My Main(net) Impressions”

Ethereum changed the world — It’s time to change it again

Ethereum brought us the functionality of smart contracts and the silliness of NFT art. These features are changing the way humans conduct business, sign contracts or identify themselves in real life as well as in the metaverse. But Ethereum has shortcomings no bridge or layer solution can ever solve. Thankfully, there is a new sheriff in town now.