Welcome to marketing one-on-one. It feels like I’m back running my marketing firm 15 years ago when we had a “head of #contentmarketing” giving the presentation “creating digital customer engagement”. What Coinbase did this week is a stroke of genius. Remember, Coinbase isn’t an independent exchange, Coinbase is a permanent link in the EthereumContinue reading “Coinbase’s Masterstroke”
Author Archives: Dr Martin Hiesboeck
The Bank Strikes Back
Most people didn’t read the press release by the Bank of England last week carefully enough to be shocked by the admission that even though one wanted one’s digital pound and one wanted it by 2030 and trusted, wholeheartedly, that one’s educated loyal subjects were already used to fast digital payments via their portable telephones,Continue reading “The Bank Strikes Back”
Meta’s Massive Miscalculation
Meta’s Massive Miscalculation I try not to disparage projects I disapprove of because let’s face it — who am I to tell you where to waste your money. Besides, I am, admittedly, frequently wrong on almost all predictions, in particular those about the future. My ascorbic criticism of incumbents and their ass-saving last minute foraysContinue reading “Meta’s Massive Miscalculation”
An irreverent lock back at DAS:London 22
Two days of mingling with institutions and digital asset service providers at the beautiful Royal Lancaster Hotel in London. (Seriously, stunning 1970s architecture, balustrades, and chandeliers, you’d expect Roger More and Pussy Galore walking down the central staircase any time.)
Layer 4 is a Policeman!
Ethereum is now a government information system In October 2022, two separate news items flashed across the crypto ticker: one, that the CFTC was studying the feasibility of real-time monitoring all Ethereum transactions, and two, that the EU Commission was tendering a feasibility study for the very same. No further details were given. When aContinue reading “Layer 4 is a Policeman!”
My Main(net) Impressions
Mainnet 22 was my first conference post the Ethereum Merge. I came back from it with a mixed patchwork of emotions and ideas. The same patchwork Ethereum and DeFi overall is now. Three things stand out: Fore one, the absolute unwillingness of speakers to engage with other projects or viewpoints. Every panel was a shillContinue reading “My Main(net) Impressions”
The case against CBDCs
CBDC are not ready. We have issues with privacy, cybersecurity, and government control that need urgent attention.
Ethereum changed the world — It’s time to change it again
Ethereum brought us the functionality of smart contracts and the silliness of NFT art. These features are changing the way humans conduct business, sign contracts or identify themselves in real life as well as in the metaverse. But Ethereum has shortcomings no bridge or layer solution can ever solve. Thankfully, there is a new sheriff in town now.
On Oracles
The future according to XYO Even though we aren’t experiencing the global adoption bull-run we may have wanted in 2022; we see extensive innovation and recognition. The industry is innovating quickly, whether it is legal regulation, a faster and more scalable network, or a potential blockchain interoperability solution. Today, we are here to talk aboutContinue reading “On Oracles”
DAG for Dummies
Of Freeways and Helicopters DAG technology or directed acyclic graph models are the future of blockchain, as they are on track to providing solutions to fulfill some of these common problems we commonly see in the space. The solution pertains to the overall structure of how the technology integrates, communicates, and connects. As blockchainContinue reading “DAG for Dummies”
In Defense of Apeism
When the first apes appeared, we ignored them. When they procreated at the speed of mice, we called it a fad. When the bored early hominids became zombies, got stoned, and brought along their dogs and other friends, furry or not, hilarious or gruesome, or well, just bored, we said: that’s not going to last. Continue reading “In Defense of Apeism”
What governments want
CBDCs and stablecoins are engaged in the battle of the century
Forget TA for crypto
Why technical analysis doesn’t work for crypto (at least not as well) In the stock market, technical analysis is predicated on the completeness of information model, meaning that all the information that can be had about the stock is already priced in. Companies need to publish results, their results are audited, important announcements have toContinue reading “Forget TA for crypto”
Unstructured data provides equal risk and opportunities for businesses
This article is originally posted on Nightfall.ai Unstructured data is projected to account for approximately 80% of the data that enterprises will process on a daily basis by 2025. Data breaches and other security issues get a lot of attention in the media, but all businesses working with data, especially data in the cloud, are at riskContinue reading “Unstructured data provides equal risk and opportunities for businesses”
IoT, Cybersecurity and Manufacturing: War is Coming
The Internet of Things or IoT is being hailed as the next big thing changing our world: our daily lives, the way we shop and consume information, and, finally, manufacturing. Increasingly however, issues with data security, privacy, and hacking of connected systems, are making it clear that the rollout of a globally interconnected Internet ofContinue reading “IoT, Cybersecurity and Manufacturing: War is Coming”
How the Internet of Things will change the Supply Chain
Despite advances in manufacturing that will move the bulk of product production away from mega-factories in developing countries back to Europe and America, logistics will always play a big role in a world of global trade. Read also: The True Meaning of Industry 4.0 for Manufacturers The industry employs millions of people worldwide, and even robotsContinue reading “How the Internet of Things will change the Supply Chain”
Can Blockchain Technology Solve the Food Chain Crisis?
At blockchain-themed events around the world, bold promises are being made about the ability of blockchain technology to solve the problem of food traceability and supply chains in general. But how realistic is that prospect? Is blockchain really the right tool for supply chain management and traceability? What will happen if deploy it broadly? IncidentsContinue reading “Can Blockchain Technology Solve the Food Chain Crisis?”
The Future of the Internet of Things
Imagine yourself in the future. You get up and your coffee is already made for you, perhaps even your entire breakfast. Smart kitchen utensils are preparing your scrambled eggs, and the smart fridge reorders soy milk as you take out the almost empty bottle. You are probably not reaching for your phone; instead, voice commandsContinue reading “The Future of the Internet of Things”
How to Become a Smarter Marketer
Most marketers, even those with academic credentials, are too busy implementing corporate marketing strategies and working with the products they need to sell. We write copy, we blog, we post, we distribute, and we learn how to use the latest marketing automation tools. We waste endless hours on pointless meetings with clients who want usContinue reading “How to Become a Smarter Marketer”
How Blockchain Will Save the World
Two years ago nobody talked about blockchain. Now the distributed ledger technology behind cryptocurrencies like bitcoin is suddenly everywhere. (See: Blockchain Is the Most Disruptive Invention Since the Internet Not Just In Finance) Enthusiastic experts predict that in the coming 10 years, blockchain will change the way we do everything, from financial markets to health recordsContinue reading “How Blockchain Will Save the World”
The Blockchain Futurist 